Simplify the processes.
➡ Simplify the processes of searching, reading, and purchasing books, improving the overall user experience.
To make it more convenient for users to search for and read books, we have implemented two UI redesigns.
Search result filter: 1 month
Search bar redesign: 2 weeks
UI designer
UI/UX design
E-book website
➡ Simplify the processes of searching, reading, and purchasing books, improving the overall user experience.
➡ Planning to modularize website UI components, separate front-end and back-end programming, and make it responsive for increased site maintenance and usability.
(Year-over-Year Comparison)
The primary behavior of users is to search directly using keywords. Therefore, the UI has been redesigned to remove the category search dropdown.
Based on audience data from Google Analytics and Google Ads on the Renta website, I identified that our primary users are women aged 18–44. I used this core demographic as the foundation for building Personas, and combined it with common browsing and search behaviors on the platform to define representative user roles. This approach helps ensure that subsequent UX flows closely reflect real usage scenarios.
Wants to quickly find something to read during commuting or break times, be able to search for suitable titles anytime and anywhere, and avoid spending too much time deciding.
Wants to find beginner-friendly, easy-to-start books (diverse genres, attractive covers, affordable prices), and hopes to rely on recommendation systems, trending lists, and rankings to make quick decisions.
Before redesigning the search bar, we plan to redesign the search results page. For example, we removed the original sidebar and added the advanced filter to make the search easier and more efficient.
Redesigning the search function helps lower the search level for users in the purchasing process. Additionally, we added popular keywords to assist in marketing and promoting popular books.
The search bar has been expanded to full-width, and the display of category items has been removed. Popular keywords are now shown below the search bar, and the recent search history is displayed. Additionally, we've added a 'Clear' icon button.
Before the redesign, the original suggested keyword menu was redundantly overlaid on top of the interface. Therefore, we simplified the UI to make it clearer.
In the absence of search results, display the brand mascot along with a text prompt.
3 weeks
UI designer
UI/UX design
E-book website
➡ Increase return visits of existing members through new book release notifications for purchased books.
➡ Improve book purchasing rate by notifying members about new releases of books they have added to their favorites.
➡ Make the bookshelf more convenient for readers to find, organize, and read books.
➡ Make the favorites list more convenient for readers to find books.
(Year-over-Year Comparison)
Investigate which website features users hope to see redesigned in the future.
The data indicates that the "Bookshelf" feature is the second most anticipated redesign by users:
Based on audience data from Google Analytics and Google Ads on the Renta website, I identified that our primary users are women aged 18–44. Using this core demographic as the foundation for persona development, I combined it with common browsing and search behaviors on the platform to define representative user profiles, ensuring that subsequent UX flows more closely reflect real-world usage scenarios.
Wants to maintain personal reading lists and bookshelf collection habits, while expecting powerful collection and categorization features with an easy-to-manage interface. Values convenient search and filtering, and prefers clear book covers, detailed information, category tags, and reading history records.
